Team Profiles
Head of Counselling
Licensed & Registered Counsellor | Lembaga Kaunselor Malaysia (LKM)
Cynthia Shoba is a Licensed and Registered Counsellor with Lembaga Kaunselor Malaysia (LKM). She holds a Master’s degree in Counselling from HELP University and is currently pursuing her PhD in Guidance and Counselling at Sultan Idris Education University (UPSI).
She is a Certified Reality Therapist, having obtained her Choice Theory / Reality Therapy certification from William Glasser International, USA, and is also a Certified Counsellor Supervisor, with supervision training from Idaho State University, USA and the Malaysian Board of Counsellors.
About Cynthia
With over 11 years of experience spanning counselling practice, supervision, leadership, and higher education, Cynthia brings a grounded, reflective, and structured approach to her work. She integrates Choice Theory and Reality Therapy with evidence-based counselling practices, supporting clients with clarity, accountability, and compassion.
Alongside clinical practice, she has held leadership roles in educational institutions and is actively involved in mental health advocacy, public education, and professional training.
Client Groups & Professional Experience
Cynthia works with adults, young adults, and adolescents, supporting concerns related to stress management, relationships, career development, bullying, suicide and crisis intervention, and the psychological impact of social media.
She has extensive experience supervising undergraduate and postgraduate counselling trainees, and has served as a programme head, lecturer, and research supervisor in higher education. Her research expertise lies in qualitative methodologies, particularly Interpretative Phenomenological Analysis (IPA).
Cynthia is also a frequent speaker, trainer, and media contributor, having appeared on radio, television, and public platforms to promote mental health awareness and resilience within the community.